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Lead Generation

GETTRX is a longstanding provider of payment acceptance technologies. The company planned to roll out its Payfac-as-a-service product but there was a problem.

Competitors dominated digital channels and competing against them was almost impossible.

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The Challenge

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  • GETTRX's competitors included VC-funded startups flush with marketing cash to burn.

  • The company needed an efficient way to fight back against well-resourced competitors without getting into an SEO bidding war.

  • Existing content was not reflecting GETTRX's immense expertise in payment acceptance, leading to poor brand awareness.

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The Solution

 

  • Include internal insights in content for instant differentiation.

  • Newsjack payment-related events to instantly outrank well-resourced competitors and redirect traffic to BOFU assets.

  • Produce a high-converting landing page for the new product, giving GETTRX an easy way to capture leads.

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The Results

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  • Steadily increasing traffic and 10X increase in lead generation thanks to targeted content strategy.

  • More brand authority in a crowded sector.

  • Content continues to rank high in search over time despite competitor page refreshes.

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