Thought Leadership Strategy
Suntec Business Solutions, a well-established relationship-based pricing technology provider for banks, needed to boost authority with tis audience.
SEO and social media were not options. They had to go all in on thought leadership
The Challenge
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Suntec's audience is highly sophisticated: Bank CEOs and executives who demand intelligent content.
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This audience expects content quality on par with the likes of McKinsey and other consulting giants.
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Suntec's content had to convince readers of its PoV and demonstrate authority while being memorable.
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The Solution
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Create a thought leadership series focused on educating banks of changing technological themes.
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Gently allude to Suntec's analytics product without explicitly selling it to a sensitive audience.
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Produce this content as a series to maintain engagement and interest.
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The Results
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A 33% traffic boost attributed to the thought leadership series.
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More brand authority in a crowded sector.
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Increased interest in Suntec's products following publishing.